53 percent want leather seats, interview with Penske

The Detroit News has an interview with Roger Penske. Mr Penske reveals some interesting news:

$15,500 is the average transaction

53% want leather

only 3% have opted for the base Pure.

35,000 reserved

5,000 people (including myself) have configured their cars.

Very little concern for safety

Penske, himself, can track the sales/data through his phone